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Businesses vote ‘yes’ for a BID in Stoke-on-Trent City Centre

29th July 2018

Categories: Latest News

Businesses in Stoke-on-Trent City Centre have voted in favour of establishing a Business Improvement District (BID), unlocking more than £2million of investment for the City Centre over the next five years.

83% of businesses in Stoke-on-Trent who attended the ballot voted in favour of the BID by number, along with 79% in favour by rateable value.

A BID is a business-led initiative formed to improve a defined area. Stoke-on-Trent will now join more than 300 BIDs operating in the UK.

Commenting on the result, Jonathan Bellamy, Chairman of Stoke-on-Trent City Centre Partnership, who initiated and presented the proposal for the city centre, said: “This strong result is a new and fresh opportunity for the businesses of our city centre. There have been a number of great individual achievements in recent years, such as new public realm works, the building and filling of Smithfield, the launch of The Hive and the announcement of the Hilton Hotel. But this result is a strong vote by us all as businesses to choose to invest together into our shared future. To build upon what has already been laid down, and keep pressing forward to see our city centre transformed.”

Fiona Wright, COO of CMS who helped develop the BID said: “City Centre BIDs have fast become popular and successful initiatives and so we are pleased that businesses in Stoke-on-Trent City Centre have got behind the BID proposal and shown their support. The BID has a range of great projects outlined for the next five years and we firmly believe these will help enhance the existing offer in Stoke-on-Trent.”

Throughout the business consultation over the past 12 months, 66% of businesses wanted to see better promotion to the wider catchment, 87% would like improvements made to the look and feel of the City Centre and its perceptions and 72% of businesses would like more things for people to do to in the City Centre.

Commenting on the result, Cllr Janine Bridges, Cabinet member for Education and Economy, said: “We’re really pleased that City Centre businesses have supported the BID. The success of the ballot means that hundreds of businesses and organisations across Stoke-on-Trent will join together to continue to build upon the on-going transformation of our city. We are looking forward to working with the BID to promote and support Stoke-on-Trent City Centre as a safe and welcoming destination for residents, workers and visitors.”  

Cllr Daniel Jellyman, Cabinet member for Regeneration, Transport and Heritage, added: “We’ve been supporting businesses in developing the BID for the City Centre and it is great to see the private sector take the lead for marketing and promoting Hanley. Ultimately, the BID will allow local businesses to flourish and come together so that the city continues to go from strength to strength.”

Following the successful ballot outcome, the BID will now focus on implementing a number of initiatives and projects such as place ambassadors, pop-up shops, a regular clean sweep, improve anti-social behaviour management, city centre loyalty initiatives, and street events.

For more information on the Stoke-on-Trent City Centre BID, please visit


  1. 83% translates as 99 out of the 119 businesses that voted.
  2. Link to the ballot results:
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For further information, please contact Jonathan Bellamy at


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